The perfect ad doesn’t exist… /TBofT0VdjR- Douglas A. “Looking forward to the friendly headlines: ‘Did Blizzard start wildfires in Canada as part of a marketing campaign?’” Activision Blizzard's EVP corporate affairs and CCO Lulu Cheng Meservey tweeted. ![]() Still, that didn’t stop people from jokingly implicating Activision Blizzard as the wildfire’s real architect. “Marketing team should be able to retire after this,” agreed.ĭespite what the ad’s impeccable timing might indicate, similar billboards are posted all around the world, pre-dating the wildfire smoke. “Congrats to the entire marketing team at wrote. But despite commercials featuring Megan Fox, it was a Times Square billboard with the game’s “Welcome to Hell” slogan that set the internet ablaze. ![]() How did we manage to look more polluted than Blade Runner 2049? #smoke #wildfires #nyc /6yqQ7fGHde- rge June 7, 2023īlizzard Entertainment’s action role-playing game Diablo IV was released on June 6 to rave reviews, living up to the hype created by its fantastic marketing campaign. In fact we are firmly against wildfires and condemn them in the strongest terms. I would like to clarify that Blizzard has no affiliation or partnership with the wildfires in Canada. Many people compared the skyscape to 2017’s sci-fi flick Blade Runner 2049, but in the end, it was a different fantasy franchise that stole the day’s smoke show. The smelly orange haze engulfed the city and gave New Yorkers a glimpse of what their home might look like in a post-apocalyptic world. That number, measured on a scale of 500, was the worst of any city in the world by multiple magnitudes, and the worst air quality the EPA has ever recorded. ![]() Yesterday, New York City registered an air quality index of 405 as a result of smoke from the ongoing Canadian wildfires.
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